Eda Rhyne Launches Summer Campaign #SpiritOfThePeople



ASHEVILLE, NC, June 10, 2021 – Celebrating their Amaro Pop, Lindera Vodka, and a curated cocktail list for their tasting room, Eda Rhyne Distillery, is kicking off the summer with a new campaign titled, “Spirit of the People.” Eda Rhyne, based in Asheville, NC, is rooted in providing small-batch, high-quality spirits and liquors with responsible ingredients grown and foraged by its owners.


Playing off the double meaning of “spirit,” “Spirit of the People” will celebrate and highlight both the creation of the liquor and the experience of drinking it. “We had a vision: a distillery that would create high-quality spirits that captured the unique regional flavor of Western North Carolina. I want people to know that this is about heritage. My family’s been in this region for countless generations; some of them distilled for medicine, some to have a good time. We want to do both.” - Chris Bower, Co-Founder of Eda Rhyne Distillery


Eda Rhyne has been featured in Wine Enthusiast, Garden & Gun, Inside Hook, Punch, and more for our fernet and amaro. With the launch of the Amaro Pop, Eda Rhyne Distillery offers consumers a refreshing zest of grapefruit, smooth complexity, and the sweetness of honey together in a sparkling spritz of total enjoyment. Along with the release of the Lindera vodka, the distillery aims to re-introduce the world to classic Southern Appalachia flavors through an innovative approach.

###

ABOUT EDA RHYNE Eda Rhyne grows from a long Western North Carolina heritage and celebrates the creative, hard-working character of the people who make great liquor people. Pulling from the Appalachian history of distilling medicinals, Eda Rhyne finds a unique mix of tradition and innovation that results in their Western North Carolina influenced products. Ingredients include responsibly sourced heirloom corn, grains, and organic botanicals, many of which are grown on, owner/distiller Rett Murphy’s farm. With a process for recycling water and thermal heat used for the distilling, and repurposing solid organic waste as fertilizer, Eda Rhyne is committed to minimizing its environmental impact.


To learn more about the operation and products at Eda Rhyne, visit their website at www.edarhyne.com, or visit their tasting room on Fairview Road Wednesday-Saturday, 3:00 pm - 8:00 pm.

Eda Rhyne Distillery celebrated the launch of the Amaro Pop and Lindera vodka with a 50 person private event at the back of The Double Crown. Special guests included Mike Martinez, Angel Olsen, Moses Sumney, Honey Simone (Different Wrld), Hunter Savoy (Naassene Studios), Jefferson Ellison (JAWBREAKING), Silver Cousler (Nengs Jr), DJ Lil Meow Meow, Rebecca Habing (Land.of.Sky), Holden Mesk and more.